Celebrity cosmetic companies are omnipresent right now (cough, Brad Pitt cough), but let’s be honest: they’re not always worth the hype. While the packaging may be attractive and the advertising campaign budgets may be extravagant, some celebrity beauty businesses are primarily about style rather than substance.
However, now and again, an A-lister will start a whole new beauty brand that will break through to compete with its non-celebrity cult equivalents. Take, for example, Rihanna’s Fenty Beauty, which revolutionized the game in terms of beauty inclusion, or Harry Styles’ Pleasing, which is breaking down gender stereotypes – some celebrity beauty companies have earned a position in the beauty market. Celebrity skincare and makeup products have caused quite a stir in the beauty market. Deepika Padukone’s 82°E was recently launched, causing a lot of social media hype and receiving mixed reviews. However, there are beautiful lines that are promising and breaking stereotypes, such as Rihanna’s Fenty Beauty, which debuted in 2017 and quickly gained popularity for its diverse color palette that caters to all races and skin tones. Closer to home, we have Katrina Kaif’s ‘Kay Beauty beauty line, which was a hit before the pandemic due to its low-cost but beautiful goods. Here are five celebrity-owned cosmetic brands you should check out. Sure, we’ve seen innumerable celebs create a fragrance or two or 25, but the twenty-first century — especially the last few years — has witnessed extraordinary growth in makeup, skin-care, and hair-care enterprises founded by celebrities who couldn’t resist the allure of beauty entrepreneurship. Some have previously come and gone (remember Jessica Simpson’s Dessert Beauty?) while others have been there for a long time (your beauty collection may contain anything from Jessica Alba’s Honest Beauty).
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Priyanka Chopra Jonas’s Anomaly Haircare
Meet Anomaly, Priyanka Chopra Jonas’s new haircare line that is clean, inexpensive, and environmentally conscious. Every product is under $6, and one of our favorite aspects of the brand is its devotion to sustainability. Bottles are created from 100% plastic waste that has been diverted from landfills and the ocean, while cans are made from indefinitely recyclable aluminum. Furthermore, the formulations produce fantastic outcomes. We assume that if you were blindfolded, you’d have no idea you weren’t using a product that cost seven times as much.
“As a cheap vegan haircare option, I appreciate this brand,” says celebrity hairstylist Christian Wood. “The products function and offer excellent results while being completely vegan. The fact that the bottles are manufactured from recycled plastic is a bonus for me.”
Anusha Dandekar’s BrownSkin Beauty
During the COVID-19 outbreak, social media was buzzing with racism and colorism discussions. In the midst of all of this, VJ and television presenter Anusha Dandekar established BrownSkin Beauty, which embraces the race and ethnic variety. Dandekar set out to break down barriers with its #WhateverYourBrownIsBeautiful campaign, which emphasized making skin healthier rather than fairer or brighter. She has also been vocal about her personal experiences with racism, and this business was created to eliminate these differences. Dandekar is also giving beauty a purpose by going natural for her photoshoots and promoting the Beyond Brown Skin Foundation for poor people.
Rare Beauty
Selena Gomez’s mindful brand was designed to oppose artificial beauty standards, promote individual looks, and impact dialogues about beauty and its relationship with mental health, all of which the actor and singer have been vocal about. One percent of Rare Beauty purchases go toward increasing mental health services, and the actual products are also taken into account. Everything, from lipsticks and eyeshadows to moisturizers and skin-soothing mist, has been dermatologically tested and is appropriate for sensitive skin.
S’Able Laboratories
Sabrina Elba wanted to merge her Somalian heritage into a cosmetic company after seeing her mother create lotions and masks as a child, and she has done so in collaboration with her husband, fellow actor Idris Elba. This year’s small-but-mighty curation includes three high-performance items made using responsibly sourced components. The Black Seed Toner contains vitamins C, E, and ferulic acid; the Baobab Moisturizer contains niacinamide; and the Qasil Cleanser and newly introduced mask contain basil, a traditional Somalian beauty essential that protects skin from severe circumstances.
Katrina Kaif’s Kay Beauty
The hoopla surrounding Katrina Kaif’s announcement of a cosmetics line was enormous, but it was also well worth it. Kaif worked with acclaimed director Zoya Akhtar to create a campaign that captivated the attention of the public and presented a simple but effective message – #ItsKayToBeYou. The Bollywood actress made her items look as wonderful as they looked by using high-quality packaging. Through its excellent social media marketing, the brand’s minimalist look soon drew attention. Kay Beauty promotes clean beauty by keeping its products free of parabens and chemicals. It is also a vegan and cruelty-free brand. To achieve diversity, the brand caters to all Indian skin tones and employs content creators that challenge gender and sexuality conventions across all social media platforms.
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